As of now, there are almost 1.7 billion Facebook users and around 1.3 billion users of Facebook Messenger which makes the platform as the biggest social media platform in the world. Several small businesses around the world have exploited the marketing opportunity provided by Facebook to become some of the leading ones in the market today. Here are the top 5 Facebook marketing trends that you must know:
- Video Marketing
At a time when the majority of internet users have shifted towards mobile devices, long-form content has become hard to read. Resulting in video marketing to become one of the most powerful marketing tools. They have proved to be useful for most of the businesses that have utilized videos in their marketing strategies.
- Influencer Marketing
Although several people consider it outdated, it is still a very strong marketing trend. Influencers are the leaders of the communities on social media. Influencers with considerable followers can give your business a boost.
- User-Generated Content
Building a community of users isn’t easy. It takes loads of time as well as efforts to build one and it is one of the most valuable assets to any business. One of the major benefits of having such a community is that you can utilize user-generated content (UGC).
- Facebook Stories
One of the most efficient and trending marketing tool –Facebook stories has become one of the most popular brand awareness platforms. It’s very cost-effective, quick and easy to update your target audience about new products.
One of the biggest ways to reach your target audience, personalizing your marketing is becoming the standard in the e-commerce industry. A survey suggests that 80 per cent of the users likely to buy from a business that offers personalized experiences.
Above mentioned five Facebook marketing trends has the potential to take your business from scratch to sky.