Strong determination and willpower to achieve your goals are enough to be a woman entrepreneur. From being known as a Managing Director at Kotak Mahindra Capital Company to India’s wealthiest self-made female billionaire Falguni Nayar has come a long way. Her choice of leaving a fruitful bank job at the age of 50, was influenced by her dream of entering the entrepreneurship world.
The idea of starting with Nykaa in 2012 was driven by her love for makeup and a will to explore the online marketing platform. Continuous guidance of multi-brand beauty stores like Sephora, made her feel confident about the correct way of using different kinds of beauty products. On being empowered, Nayar felt the need to entitle Indian women with the same. As she quoted “I wanted to replicate that in India — a multi-brand retailer selling the best beauty, plus a lot of education to help customers…I wanted to stand for those women who want to be beautiful for themselves, not for men or other women. Indian women were ready for that and that’s why they related to Nykaa. It was a type of empowerment.” She was confident about Nykaa becoming a go-to multi-brand retailer.
Started off as an e-commerce website, offering beauty and wellness products from all the high-end brands like Lakme, L’Oreal Paris, and others, Nykaa now stands as a leading beauty retailer having its own in-house brand of products since 2015 and a good hand in products related to clothing and household needs.
Billionaire Falguni Nayar dedication and hard work paid off when the only woman-led unicorn, Nykaa, touched a valuation of Rs 1 trillion market capital in the first five minutes of the ongoing IPO boom. Endorsements from celebrities and social media influencers helped the brand make its name, battling against popular tech giants like Amazon, Flipkart, etc. “The best part about Nykaa is that it lets me access so many global brands that had never been sold in India before,” said a 30-year-old loyal customer to the Agence France-Presse (AFP) news agency.
On reaching a net worth of about $6.5 billion as Nyka’s shares surge 89 percent at the start, Falguni Nayar said that “I hope the Nykaa journey – an Indian-born, Indian-owned, and Indian-managed dream-come-true – can inspire each of you.”
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